What are the reasons why your Facebook ads are not effective?

Facebook, with its vast reach and targeted advertising options, has become an advertising haven for businesses of all sizes. However, despite its potential, not everyone who runs ads on Facebook experiences success. These are the common pitfalls that hinder your business Facebook advertising effectiveness that less[GAP] has combined after many years working as a marketing consultant for major brands in the U.S.

Continuously Changing Ad Content

Creating an ad, enabling it for a specific budget, and expecting immediate results is a common mistake. Facebook’s algorithms require time to identify the audience that best matches your products or services. Instead of constantly tweaking your ad content or switching campaigns after just a few hours, give your ads at least 2-3 days to run before evaluating their performance.

Overly Granular Audience Targeting

If you target too specific an audience, the audience size will be narrowed, and costs will increase very high. The best advice is to choose an advertising audience size of 500,000 or more, your advertising will be more effective and save a lot of costs.

Additionally, if you want to run effective advertising, you need to pay more attention to optimizing advertising content.

Facebook will charge each ad impression based on “relevance”. This means, if a person sees an ad but ignores it and doesn’t click, the ad cost on the next impression will be higher. The more relevant the advertisement is to the user, the cheaper the advertising cost. So, the first thing to do is to test many audiences at the same time on each campaign, then select the most suitable audience groups and turn off unsuitable groups. This is an important step that will help you reduce a large part of your advertising costs.

Using prohibited terms

Words like “whitening skin”, “weight loss pills”, “weight gain”, “sexy”, “100% commitment”, and “Facebook” are prohibited in advertising. Adidas, Nike, CK… All these major brands have been registered on Facebook. Therefore, if advertising content, or even the names of these brands appear in the images, the ads will not be approved, and the account may even be suspended.

Running your own ads without much experience

To save costs, many business owners choose to experiment with running Facebook ADS on their own instead of hiring a marketing service company. However, advertising involves many complexities that require substantial experience to ensure effectiveness.

Seek out a reputable marketing service company to help optimize your sales campaigns through platforms such as Facebook and others. You may have quality products, but if your advertising isn’t done correctly, sales are not a guaranteed.

With over 20 years of experience as a marketing consultant for various brands in the U.S., such as nails, printing services, healthcare services, and nail product supply services, less[GAP] is confident in their ability to help you increase sales and expand your brand’s reach to more customers at the lowest possible cost.